Fans praise the December 14 episode as the best of the year, with discussion about a fan's appreciation for the character Susan and debate about what makes her appealing compared to other characters.
The Gum
Aired Thursday, December 14, 1995 · 30 min

Lloyd Braun comes back from the insane asylum. Kramer takes him under his wing and convinces Jerry to buy gum from him and wear glasses that don't belong to him to prove that Lloyd isn't crazy. George tries to prove to his old neighbor Deena that he isn't crazy after a cashier short changes him.
The morning after
No live reaction was captured for this episode.
Over the years
Viewers report that their local station aired "The Gum" instead of the expected "The Soup Nazi" episode, with unclear reasons for the schedule change.
Fans discuss spotting Larry David in S07E10, identifying him as the theater ticket seller who questions George's lipstick-stained twenty-dollar bill when George is dressed as Henry VIII.
Fans confirm that "The Gum" is the episode where Elaine loses a button from her shirt, and discuss plot details about Kramer helping his recovering friend Lloyd and the Chinese gum subplot.
Thread discusses which episode featured Kramer with Chinese gum and attempts to recall what type it was, with viewers suggesting it may have been ginseng gum.
Fans discuss why George buys gum from a street vendor despite claiming he doesn't chew gum, debating whether he was lying to Lloyd Braun or if the scene logic is inconsistent.
Fans identify a woman from recent episode who thought George was crazy, discussing her role in the story and her surprise encounter with him in costume.
Thread discusses whether Jerry's line "Chesty LaRue" in The Gum episode references Wake Forest basketball player Rusty Larue; posters clarify it refers to a porn actress, not the athlete.
Fans discuss local syndication schedules for Seinfeld, noting changes in how many times per day the show airs in their region and referencing details from The Gum episode.
Fans discuss whether the gum from the episode is a real product sold in NYC, with some confirming they've seen and tried the ginseng gum with the red wrapper.
Viewers discuss whether George's faked twitching arm in "The Gum" episode was meant to reference Michael J. Fox's Parkinson's disease diagnosis.
Fans discuss Jerry's line about gum flavor in "The Gum" episode, confirming he said "lo mein" (the Chinese noodle dish) as a joke about the gum tasting like it.
Off-topic thread about where to find prawn chips online; mostly unhelpful responses with one joke reference to The Gum episode's Lloyd Braun character.
Fans praise The Gum as an excellent episode with memorable humor and Lloyd Braun's return; some debate the best moments and quote favorite lines.
Fans debate whether Larry David appeared in "The Gum" as the gum seller, with some noting the scene was likely confused with a related asylum scene from "The Bottle Deposit."