"Homer discovers that he has a long-lost half brother in Detroit, Herb Powell, who is the wealthy CEO of a car company. . . . When Homer and Herb meet, they instantly hit it off and Herb takes in the Simpson family as his own and then he hires Homer to help design and make a car for regular guys. "--"The Simpsons" episode description, "Oh Brother, Where Art Thou," aired Feb. 21, 1991
"Project Runway, meet Monster Garage. That is the gist of a concept executives at the Ford Motor Company are tossing around for a new reality show. While corporate sponsorships of reality shows are nothing new--Ford has been a prominent sponsor of "American Idol"--the company is looking to produce the show itself in the hope of reconnecting with younger consumers who have drifted away to other brands like Honda and Toyota."--New York Times, May 1, 2006