Snipped from <http://news.excite.com/news/r/010909/22/television-simpsons>
"Simpsons" thinks inside the cereal box
By Josef Adalian
HOLLYWOOD (Variety) - Move over, Count Chocula: Homer Simpson is moving in on your territory.
Kellogg Co. is preparing to launch two cereal brands tied to Fox's long-running toon hit "The Simpsons." Later this month, shoppers will be able to choose between Homer's Cinnamon Donut Cereal and Bart Simpson Peanut Butter Chocolate Crunch.
Both will come in 12 oz.-13 oz. packages and retail for about $2.49 a box. No word on whether Kellogg plans to throw in any "Simpsons" toys, but the packaging will feature plenty of show-related trivia.
Kellogg last week clinched a similar deal with Disney to put Mickey Mouse & Co. on its boxes, and earlier this year released a "Powerpuff Girls" cereal that fizzes in the mouths of eaters, much like Pop Rocks.
For now, Kellogg is calling the "Simpsons" cereals "limited edition." If there's strong consumer response, however, it's possible Homer and Bart could become regular fixtures in the cereal aisle.
Reuters/Variety