The ironic thing is this question is posed in a Simpsons newsgroup.
I don't know how they run things over there, pilgrim, but here in the US of A tv is set up to bring lots of consumers in front of the tube to catch commercials from companies who pay for the whole schamolla (except that we also pay high cable or satellite rates so we're paying to get advertised to. Of course we also buy clothes with advertisements on them). Anyway, the best way to sell this crap is to have it played by attractive professionals whose jobs require round-the-clock body maintenance so we can point at the set and say "Hey - dat's ME!" and go out and buy said crap to prove it.
VMacek