I had a few ideas I�d like to post as addition to my last 4 points of criticism.
The posting�s maybe a little angry and exaggerated, so let me say again that all this is just my own opinion and the way I see things from my personal point of view. I�m maybe right or I�m maybe wrong, feel free to make your own opinion and tell me what you think.
I. The show as anachronism
I tried to sum up all the possible points of criticism into a single line. It�s not easy, as it usually needs a lot of rambling to write about the concepts of decline, but finally the following came to my mind:
"The show traded in its almost unique ability to satirize society in a brilliant way for the much more common ability to please the masses."
When the show started in late 1989 (let�s leave the 1987 - 1989 shorts aside) it had something we can call enthusiasm. It wasn�t very much about money, it wasn�t very much about merchandise and, most important of all, it wasn�t very much about pleasing the masses. Of course, to a certain degree it was about ratings and making money, but in those days it was still a little more than that, it wasn�t so controlled by money and profit and ratings and merchandise industry.
It was an experiment, the great TV experiment of the late 80s and early 90s, a cartoon show with intelligent content, "living" reality and characters and subversive messages. It was enthusiasm to go into prime time with such a poor animation quality as in the very first S1 episodes, it was the idea to rely on the greatness behind the animation, not on loud jokes and cool celebrities. The show back in the early 90s was something very special, something...how should I say...free-spirited.
And that�s the root of the problem. The show was an anachronism from the very beginning on. The normal TV viewers (considered as mass) don�t want to see stuff where they have to think, they want to see simpler stuff and straight humor. It has always been like that, though it has become worse and worse in the last years (that�s the zeitgeist, the overestimation of simple fun and neglect of content in the media) so the Simpsons *had* to fall into line, it had to become simpler and simpler and finally it had to evolve or degrade into what it is now. That�s sad but true. To sum it up:
"It was a working anachronism - an element that refused to be a part of pop culture and to give up the ability to satirize it - and that�s IMO what made it so great, that�s what it has lost now."
It�s a complex matter of discussion whether the development of todays media-behaviour comes from interior sources (the viewers themselves demand simplified entertainment without deeper insights) or exterior sources (the TV stations and networks only show simple entertainment to "raise" viewers of a new generation who don�t appreciate content) but that�s another topic.
The show kept its true style (or at least parts of it) for a surprisingly long time and it was always able to rescue the old "free spirit" into new stages of development, so I�ve never seen an anachronism living for so long, but finally it was over. The dream was over. The old anachronism of the 90s, the great TV experiment, had become a hilarious freakin� funny cartoon show, the ratings went up, the masses were pleased. It�s IMO not really possible to define an exact point in time when that happened (see point II) but there was maybe some day when the free (but already weakened) spirit of the old days hit the ground like a parasailer crashing through the roof of some celebrities house - if I may use that suitable example.
Maybe it was unavoidable for the show to hit the ground, but there was always hope that it would be strong enough to stay above the line, not to fall into line. Some years ago, I thought that descent into conformity would start already in season 5, but then came season 7 and the old spirit was strong and truly evolved and renewed with fresh ideas and I had hope again. The development from season 5 through season 6 to season 7 is IMO an example of how a degradation process can turn itself into an evolution process.
But then came season 8, then season 9 and finally season 10 and one day I realized, that it finally had happened. The dream was over. What we have now is IMO the empty shell the old spirit had left when it was gone, a shell living from its past and from the acceptance of low-level humor, a hip icon of pop culture, finally no longer an anachronism and thus IMO mostly useless.
II. "Jumping the Shark" as a process
It�s IMO not really interesting to discuss whether the show had jumped the shark or not, I�d say that discussion comes at least 4 or 5 years too late. It�s also pretty useless to define JTS (jump the shark) as an exact point in time, as single episode. I�d say JTS is a slow process that began many years ago.
The show has lost almost every quality that made it special, has lost almost everything that seperated it from mainstream cartoons and hackneyed sitcoms, has lost almost everything that lifted it above the level of pop culture and above the level of simplified TV entertainment etc etc. - yet people still discuss whether it had jumped the shark, jumps the shark right now or will maybe jump the shark in the future. Seems to me like some kind of social phenomenon.
It would be much more interesting to discuss when, why, in what form, and how often (sic) the show has jumped the shark. Some people (the most radical oldschoolers) will maybe say the show jumped the shark when 8F24 "Kamp Krusty" aired at the beginning of season 4 and they�ll point out the lack of depth and intellectual insight that came into the show after season 3, others will maybe name 9F22 "Cape Feare" when Sideshow Bob was degraded to a slapstick clown or other season 5 episodes or maybe a season 8 episode and so on and so on.
I don�t want to say that I agree with any of these episodes as JTS points, I just want to say that there are in fact many moments in the show�s history which can be considered as JTS points, it depends on what you expect from the show. Some JTS points may seem rather far-fetched, others are more valid and as it is quite impossible to select just a single episode from an evolution (or degradation) process it�s better to consider JTS as a development instead of a single episode. This doesn�t mean that there are no single episodes which stand out as problem episodes, but such episodes are either JTS points of their own (so there are more than one) or stages in a JTS development.
We can consider such episodes as "point of no return", when for example a certain quality was lost forever and the show defined itself in a new (usually emptier) way than it used to be. These are the most valid points in the JTS process, we could theoretically name episodes like "Cape Feare" or "When You Dish Upon a Star" or "Beyond Blunderdome" to define such "stages".
To sum it up:
"The show jumped the shark in a slow process, a process of falling into line and becoming more and more mass-conform through simplification of humor and content."
III. The quality of writing
The writing used to be a source of inspiration and creativity, a "factory" where society and life were satirized in a brilliant balance between cartoon-oriented fun and real-life-oriented insight. Writing in classic years meant creating a working reality with working characters in a working plot which was funny *and* serious *and* thought-provoking at the same time. The writers developed plots with deeper meaning, shown in a unified plotline on large scale, shown for example with poems or parts of literature on smaller scale within the plot (remember "The Road Not Taken" in 9F11) or plots that worked on various levels of meaning and message, like 7G12 and many others in the first years.
They had to think about the use of symbolism and true surrealism, the use of reference material from literature (e.g. "The Raven" in THOH 1) or art (e.g. the Rembrandt paintings as background in 7G13) or classic movies (e.g. 8F05 "Like Father Like Clown" which is a reference to "The Jazzsinger") and they had to respect the characters and so on and so on. There was a time when plotlines supported each other, exchanged elements, merged. A time when almost every episode was written in the same and very high quality, when the show really had the best writing of all shows on TV.
What about today? Standardized. Simplified. Mainstream. I guess there�s not much need for creativity and inspiration (for both, writers and viewers) in an empty shell.
To repeat the three lines that IMO sum up parts of the problem:
"The show traded in its almost unique ability to satirize society in a brilliant way for the much more common ability to please the masses."
"It was a working anachronism - an element that refused to be a part of pop culture and to give up the ability to satirize it - and that�s IMO what made it so great, that�s what it has lost now."
"The show jumped the shark in a slow process, a process of falling into line and becoming more and more mass-conform through simplification of humor and content."
So far from me. Comments are welcome
Chris