LOS ANGELES-The hottest ticket in town is today's 6:30 p.m. final taping of Seinfeld - the 180th episode of the No. 1 sitcom.
Castle Rock Entertainment, the show's producer, and NBC have kept a lid on the contents of the one-hour finale, which NBC has predicted will be a bigger draw than the Super Bowl.
Only family and friends have been invited to the taping. They have had to promise Castle Rock that they won't spill any details to the media.
''I'll be at the show,'' says NBC Entertainment president Warren Littlefield. ''And I have to sign a release promising not to reveal anything.''
The 300 in the audience won't see the complete episode. Producers and cast have been filming scenes since March 31, and while some will be shown to the audience, only a few new scenes will be performed live. The ending will not be shown.
Why so much secrecy?
Jerry Seinfeld's announcement that he was concluding the series at the end of the ninth season caused so much hype and hoopla that the more the media wrote about the show, the more Seinfeld and company became obsessed with keeping the finale a surprise.
Rumors have flown about the plot of the final episode, but Castle Rock says every one has been false.
Littlefield himself hasn't been given a script and says he won't see the completed episode until it airs, a highly unusual situation for such a high-profile TV event.
The Seinfeld team ''has always marched to their own beat, and I respect them for that,'' Littlefield says. ''They don't want the world to know what the episode is about, and that's exciting. There will be a great anticipation for it, and we're all thrilled.''
Unlike the last episodes of shows such as M*A*S*H, Murphy Brown and Cheers, which were turned into media events with reporters invited, the Seinfeld set has been off limits for weeks.
Producers have told Littlefield the show may run long. If it does, they'll slice the hour-long lead-in, a Seinfeld retrospective with film clips.