Changing Slots - It's repeat Time!

Apr 18, 1993, 3:39 AM ET7 posts by 6 posters
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Fans discuss NBC's practice of running Seinfeld repeats after moving it to Thursday, debating whether this strategy helps or hurts the show by alienating viewers during time slot changes.

7 posts
Chad Skelton

One thing I've noticed - when NBC changes a show's time slot, they run repeats for about 2 months. Look at Mad About You, they put it on Saturday (why the HELL did they put it there? Mad About You appeals to Seinfeld-people, not "Nurses" people!"). Anyways, they're STILL running repeats there. Then they move Seinfeld to Thursdays, and have been running repeats almost continually. In my opinion, this is a sure way of dropping people that hooked on to the show to begin with. You lose enough viewers changing time slots (I guess Joe Six-Pack has trouble using the Tv Guide). But putting on repeats RIGHT after you change doesn't give people the incentive to tune in when you change, and then some people won't go back to it. In any case - to make a long story short -- I think they should stop running Seinfeld and Mad About You repeats!!!!

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Gregg Y. AyakawaChad Skelton

I agree that this is a *terrible* time-slot for "Mad About You"; it seemed to fit in perfectly with "Seinfeld".

On the other hand, they may be trying to attract new viewers who aren't familiar with the show in the new time slot. The repeats allow these newbies to "catch up". The really loyal fans will stay with the show through the repeats.

They're probably saving up the few remaining new episodes for the May ratings sweeps.

Gregg ([email])
Aaron L DickeyGregg Y. Ayakawa

[email] (Gregg Y. Ayakawa) writes:

This isn't it.

This is. A quick scan of any TV Guide over the last couple weeks shows that the vast majority of network programming over the last month has been mostly reruns. The reason behind this is that the May sweeps is the last big one of the network "season", and this year the three networks are so close to each other that they've been saving up their remaining new episodes in hopes that one of them will somehow pull into a commanding lead (which probably won't happen, but then, NBC does stand for Nepotism Before Competence.)

--Aaron

John SchiermeierChad Skelton

Check your schedules - in February, when Seinfeld was moved, they ran four new episodes (The Shoe, The Outing, The Old Man, and The Junior Mint), with one of the four characters on the Tonight Show each preceding night. February, of course, is sweeps month.

A season of 22 episodes doesn't quite cover 38 or so weeks. NBC is probably saving the last three or four new episodes for May, with the hour-long finale on May 20.

John

U54778Chad Skelton

In article ,

If you watched the ratings, Seinfeld was getting killed by Home Improvement. HI as in the upper 5 and S was down in around 35/40. If they hadn't moved the show, we may have had to close down this newsgroup. With S on Thursday's it's ratings have shot up into the top 10!!!! Yeah!!!! I too like Mad About You and felt it was a good backup to S. Some have posted here that they will move it back under S after Cheers leaves that timeslot.

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Gregg Y. AyakawaU54778

In article writes:

It looks like both shows benefited from "Seinfeld"'s move -- "Home Improvement" actually hit No. 1 in the Nielsens for a couple of weeks.

Gregg ([email])
young-sup leeGregg Y. Ayakawa

that must mean that some of US are now watching Home Improvement. numbers don't lie, only statistics do!

young-sup lee email: [email] mail: po box 9483, stanford, ca 94309 tel: 415-497-9425