Seinfiltration - the infiltration of Seinfeld references into non-Seinfeld related television.
So I'm watching SportsCenter on ESPN this morning, they're showing the recap of the Redwings-Blues game. A guy named Dallas Drake from St. Louis slams into Detroit goalie Dominick Hasek and knocks him back into the goal, the anchor says, "There's Hasek not loving the Drake. You *gotta* love the Drake."