How about this.....
George is "sprayed" in the aisle of Saks Fifth Avenue by one of the roving perfumers that work at the store....one of many such hits that happen that day...
The combination of cologne scents makes him absoluely irresistible to women, throwing themselves at him at every opportunity. He tries to duplicate the combination of scents with incredibly different results....some act with revulsion, some with slapping him, etc.... This becomes a quest for him...sets out with this goal... Good Jerry Line: "You know, you might have more success if you actually biught the colognes themselves instead of just using the tearout strips in magazines"