Seinfeld Blatant Product Plugs

Can I assume that NBC isn't making enough money on the "regular" commercials alone? How else can you explain that on last nights episode (11/03) the obvious Julia-Dreyfuss "commercial within the show".

She plops herself on the couch and proudly displays the logo for "Diet Coke" as she sips from the can. Obviously, she has mastered the time honored technique of curling your fingers away from the cans logo while hoisting it to your lips.

Perhaps in the long run they could design the whole show to showcase difference products and, therefore, eliminate traditional advertising completely. The Seinfeld Show, no commercials, er, almost.

While I understand the product placement is traditional in commercial movie production, it seems that 7 minutes of a 30 minute show devoted to advertising SHOULD BE ENOUGH FOR ANY NETWORK, NO MATTER HOW GREEDY. Of course, I am sure they pass the savings on to the viewer by hiring extra writers with the additional income that the product placement provides, right?

P.S. Extra points to whoever can come up with a new Seinfeld episode plot synopsis featuring the most products either in full display or manipulated by the characters. Extra points if you can work it into the dialog without making it appear forced or unnatural.

[email] wrote:

Let us not overlook Jerry's breakfast of Post 'Banana Nut Crunch' in the same episode. I also noticed the Coke and wondered whether these are paid advertisements. I know they've been doing stuff like this in movies for years, but in sit coms? Is this a first?

In article , [email] wrote:

Don't forget the blatant endorsement of Tom's Restaurant, Bway @ 112th St, in nearly every episode.

So did I!

Too much sugar for my taste though and, I think, for Jerry's character. Some 0 fat 0 sugar 0 salt product would have been much more 'true,' no?

In my newsreader this posting was shown like this:

i OhStopIt@netcom   9       >>>Seinfeld Blatant Product Plugs
j Vikram K Khare   12  [5]  >>Seinfeld's computer..What is it?

So not all products are plugt that blatant. jaap

Point-- The Seinfeldians are all consumers. Not just in the sense of customers, etc; but as characters. They go to other people's houses and cabins for vacations, they glom onto bargains, they shop a lot (one of the best episodes (IMO) was set entirely at a mall garage). They are takers, not givers. With this in mind, it is almost natural that product placement would fit the show's theme and milieu, as well as suiting the characters.

Mind you, I'm not a fan of product placement per se; however it does seem to work on this particular show.

Do people really watch the show so closely that you can tell the way Elaine holds her can! That is really pathetic! Not that I don't notice wierd things like that, but I am not putting anyone down I am simply saying we are all pathetic. So what if they plug products I don't feel that it takes away from the enjoyment of the show. If it ever starts to take away from the show then we should do something about it, but as for now it is still funny! I still intend to keep watching and not lose sleep over it. Christina

In Seinfeld writes:

Maybe this could start a trend . . . we could ALL hold our name-brand products so that the labels clearly show to as many people present as possible. Picture a whole room full of folks doing that . . .

KWU

The gang has been eating Pez and drinking Snapple for years. Jerry has worn a Queens College sweatshirt (his alma mater) in episodes.

[email] (Sasha Issenberg) writes:

Of course these are paid ads. Companies read the scripts and find places to put their products in as props (i.e.--every phone is AT & T) I don't think it's a first either

IN>>
IN>>
IN>> > Considering she is still a spokesperson for Pepsi Max, I dount this
IN>> > was  intentional.
IN>>
IN>> 	Pardon my strange question, but what is "Pepsi Max"?
IN>>
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Pepsi Max, that new Clear pepsi that tasted the exact same except for a little less "caramel". Stupid marketing Idea if you ask me.

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Sent via WorldLink on 11/12/94 at 13:43:48.
From: Uni-Link BBS
      Hamilton, ONT, CA
      General Entertainment!

In article , [email] writes:

There are no "commercials" within the show. You see products on Seinfeld because, yes, people use products in life. Better that than the fake-name products used on most shows. The Seinfelders are just a little more brave -- most shows fear legal reprecussions. Once in a while they'll change a name of a product on Seinfeld when they can't "clear" it. So relax, they're not plugging anything.