FG's Sunday showing of "Brian in Love" got the all time highest 18-34 demo rating in Cartoon Network history. And 18-34 is the demo that Adult Swim is going for.
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The premiere of Family Guy on Adult Swim (Sunday, April 20, at 11:30 p.m.) was Cartoon Network’s most-watched telecast so far in 2003 with adults 18-34, drawing 639,000 viewers, an increase of 269% vs. the same time period in 2002 and ranking among ad-supported cable’s Top 50 shows among adults 18-34. Ratings among adults 18-34 increased by 223% (1.0). This performance helped Adult Swim (Sunday-Thursday, 11 p.m.-2 a.m.) achieve a 110% increase in delivery of adults 18-34 (345,000) vs. last year and a 67% increase in ratings among that demographic (0.5). Other highlights from the premiere of Family Guy vs. the same time period last year include:
Delivery of men 18-34 was up 208% (456,000) while ratings were up 180% (1.4) For adults 18-24, delivery increased of 292% (372,00); ratings increased by 250% (1.4).
SRC: http://www.turnerinfo.com/newsitem.aspx?P=CARTOON&CID01=bef36713-60eb-4171 -9adf-8069c20211a4
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So I guess Mike Lazzo knew exactly what he was doing by acquiring this show for Adult Swim.
- CMiB