I got a free issue of MoxieGirl magazine in the mail - a real-life version of "Waif" if I ever saw one. (Dunno why, my catalog buying patterns definitely do *not* include things only a near-anorectic 16-yo could wear)
It looks like a cross between a real fashion mag & a catalog, <thinking, "real" fasion mag?>erm, OK, the difference between it and any *other* fashion mag is that it has the catalog # and price of every item right there in the picture.